You've ordered your personalized business cards and business card holders, but yet you are still not seeing an increase in clients for your business. If this is the case, take a good look at your business card. Is it really as effective as it can be? There are certain ways that you can make your business card a very powerful marketing tool. You just have to follow some of these tips and you may be surprised at just how effective a business card can be for your business.
The number one thing that you should remember when designing your business card is to make it clear and organized. A person should be able to look at the card and easily find what they are looking for, be it your email or phone number. Everything on the card should be in a font that is legible. It's a good idea to have different colors on your business card for the fonts, but be sure that the colors are easy on the eyes. Stay away from colors like bright yellow or light pink as they may be harder to read.
Take advantage of the back of your business card. This can be a spot where you can advertise discounts and other specials that you give first time customers. Another idea for the back of the card is to have a map to your business; this way people know where it is and may be more likely to visit the business. Also, you can even put a picture of a specific product that you sell or specialize in producing. If you are a boutique that sells organic beauty products, have a picture of one of your organic soaps or creams that you sell. This sets you apart from other businesses and makes your business card more attractive to potential clients.
When choosing the kind of paper you want your business cards printed on, make sure that you do not choose a glossy or slick-textured paper. This may prevent you or the potential customer from writing on the business card. Most of the time, it's the personal conversation and information that you provide to a person that has the biggest impact. So, if you are unable to write on your business card, this may prevent people from jotting down specific information from you, which in return can take away from potential customers.
Lastly, remember that your business card is there to promote you and your business. It's okay to brag about your accomplishments on your card. In fact, list some of the corporate awards that you or your company has won. Your business card may be your one chance to sell your business as the best around, so be sure to take full advantage of it. Also, remember to keep your card organized. Don't just randomly list your awards or accomplishments on the card. Rather, have only 1-3 items listed on the card or use bullet points when listing awards or other accomplishments.